Advertisers across the globe seem t

Advertisers across the globe seem to be taking humor a little too literally（直接）. As a result we have advertisements for all kinds of products, all trying seriously to tickle(胳肢)the viewer’s funny bone. But…does the humor actually help persuade the customer? The fact that needs to be enjoyed is that although a beautifully done humorous advertisement can indeed help in a certain brand（牌子） remembering related with humor, what can happen unexpectedly is that the brand can become an object of laughter in the mind of the customer if the humor doesn’t work too well. The advertisers would do well to keep in mind the fact that humor in advertising improves brand recognition, but in no way changes product memory, message reality or buying purpose. The second point where marketers need to pay close attention to is the fact whether the humor in the advertisement underlines the valuable suggestion of the product or it only is added on as something unwanted, in fact unnaturally. The third possible danger is the type of humor and the way to use the humor in the advertisement. Agreed that humor does not have to be excellent all the time, but it should neither be a trick nor such that it hurts the feelings of a certain part of people. This might be regarded as a problem of advertisements in general and not only of humorous advertisements but the problem is only worsened with the use of the wrong kind of humor. Humor in fact is like spices（药料，香料）. Add too little and the food could be mild. Add too much and it will lose its taste. So the right suggesting mix with just a bit of humor could get big advantages. 1. The passage is mainly about . A. advertisements B. humor C. advertisers D. humor in advertisements2. The first sentence of the second paragraph means . A. a beautifully done humorous advertisement can indeed help in a certain brand B. something unexpected can happen C. the brand can become an object of laughter D. if the humor doesn’t work well the advertisement won’t be successful3. The author thinks . A. advertisers all tickle the customers’ funny bones B. the humor helps persuade the viewers in fact C. we should not have advertisements for every kind of products D. the humor in advertisements is not so successful4. Paragraph are main parts of the text. A. 1, 5 B. 2, 3, 4 C. 1, 2, 5 D. 1, 2, 3, 4, 55. The author advises us to use in advertisements. A. only a bit humor B. as much humor as possible C. as little humor as possible D. no humor at all