While at Newark airport recently, I

While at Newark airport recently, I noticed an advertisement from an investment management company promoting “Emerging Market Alpha.” My reaction: the headline for this article. You see, there was a time not long ago when phrases like “active management,” and the Greek/Wall Street language of alpha, beta and the like were strictly confined to those of us in “the business.” So, when I saw this, I thought for a moment that perhaps what my peers and I have dedicated our lives to since the 1980s was finally going “mainstream.” You know, like gyros, quinoa and yoga once did.