In increasing sales, Heilongjiang Laocunchang Wine Co., Ltd. immediately consider applying active sales strategies to further increase its sales revenues. The beverage market has long been monopolized and Heilongjiang Laocunchang Wine Co., Ltd. must work hard on his sales strategy to successfully enter a new market or he will be easily squeezed out of the beverage market. First of all, put some effort on the packaging of spirits, so that the packaging of spirits produced by the company is unique to attract the attention of consumers. The second is the pricing strategy: if the company is to have a price advantage over other companies, then the company must show a significant difference in product quality and taste, and this differentiation requires an advantage in technology. And this kind of benefit can only be realized by investing a lot of research and development, so the cultivation and continuous training of technical personnel is key. Another is the channel strategy: it is more important for sales to achieve a significant increase in distributors.Only relying on their own sales team cannot achieve large-scale sales. Therefore, the company needs to effectively manage the distribution channels and distributors in the beverage market, first assess the strength of the distributors, evaluate the benefits of the two parties throughout the sales process and the risks to be taken. In the context, if necessary, it is necessary to allow the distributor to benefit without relying on the distributor,