Quality Management. This decision area of operations management emphasizes quality standards and controls. Apple Inc.’s Senior VP for Operations coordinates with eight other Senior VPs to ensure compliance with the company’s quality standards. The company is known for high quality standards that permeate different areas of the business, including product design and development, retail, marketing, online sales, industrial design, and human resource management. Thus, Apple has a holistic approach in ensuring quality to address this decision area of operations management.