Qualitative research generally refers to that in-depth and long-term research on social phenomena using methods like field research, open interviews, participatory and non-participatory observations, and case investigations in a natural environment (Xiangming, 2000). Xiaotian (2017) from the aim of qualitative research states that it focuses on understanding human behavior and experience by grasping the process of people constructing meaning and the process of interpreting meaning. This is proves that it can perform in-depth and detailed description and analysis of social phenomena and single sample that making it easier to understand the complexity of things, and pay attention to the natural scenario in which the event occurs with research live events in natural situations also helps researcher to understand the dynamic process of the development of things and innovate the related theories (Hongru, 2009).