Recruitment refers to the enterprise according to its own talent needs, through a variety of ways to meet the needs of its production and operation personnel. The essence of recruitment is the process of constantly looking for talents suitable for enterprises. Recruitment is not only to recruit talents, but also to promote the organizational culture, management mode and development direction of the enterprise to the outside world, so as to establish the corporate culture brand and corporate image, improve the visibility, and better attract, motivate and retain the best and most suitable talents. analyzes this.