There are two key consequences of c

There are two key consequences of celebrification and commodification. First, the technological possibility and the commercial need for large audiences initially leads to careful rationing of the visibility of these media, which contributes to the high status of visual media. Second, gaining visibility consequently becomes an accomplishment in itself. Hence, sheer visibility becomes a mark of status; fame and notoriety become more difficult to distinguish. Status of the Media: Another process is at work. Once network television became the standard, other media tended to lose status. It was more impressive to be on television than to have your picture in the paper, more impressive to be a reporter on television than for a newspaper. Once this shift occurred, the media that involved moving images were seen as more desirable even when they were not scarce. So while the emergence of personal video cameras, cable networks, and the Internet have made creating images relatively easy, they still have higher prestige and appeal, especially to younger generations.