Live Auditions and Television Business in Korea As we outlined above, the advancement of K-pop has been a blow to television and radio, as the new songs are freely distributed to their worldwide audience through YouTube and other user-generated content (UGC) sites. To fight declining audiences for K-pop music, both television and radio have tried their best to maintain the necessary volume of high-paying commercial sponsors. Radio stations, for example, now broadcast visual images along with voices to smart phones via application programs. However, few young fans of K-pop download such apps these days, as they can readily enjoy free K-pop content on YouTube.