We are in no way selling this as a technology where the driver can check out,"General Motors spokesman Dan Flores said,"You can relax, glance away, but you still have to be aware because you know the technology's not safe." One riddle automakers must solve: How to get owners to trust the technology so they'll use it-but not trust it so much that they'll fall into a false sense of security. Trust was on the mind of researchers who in August published an extensive report on self-driving cars."Although this trust is essential for widespread adoption, participants were also observed prioritizing non-driving activities over the operation of the vehicle,"the authors wrote. Another wide-open question: how to alert the person in the driver's seat of the need to take over. It appears that the car should appeal to several senses. Visual warnings alone may not be enough.