Hierarchy is the control of visual information in an arrangement or presentation to imply importance. Hierarchy influences the order in which the human eye perceives what it sees.Add structureCreate visual organisationCreate directionAdd emphasisHelp a viewer navigate and digest information easilyHierarchy is typically created by contrast between visual elements in a composition. Typically visual elements with highest contrast are noticed first. Using hierarchy we can control how a viewer engages with information to ensure that information is navigated and digested in the way it is intended. For example: Where do we want the eye to look first, second, third and so on.