1. The geographical location is more remote, the production increase is limited, the larger is subject to the geographical environment, the wine brand expansion scope is limited, can not widely carry out OEM (OEM production) production to increase the scale of production. The product horizontal expansion scope is larger, has formed the low degree, the high school low grade, the best three series more than 70 specifications variety, enters the market in all directions. Brand development is more difficult, it is better to extend the brand in the high-end consumer market, go low-end will damage the original product image, once the development failure will have a negative impact on the whole brand of the enterprise.