Less than adequate sleep, a tiring day, an enticing new Netflix series, one more YouTube video. Attention-demanding social media apps, activities, friends, family and kids. Fantastic reasons to not do the work. Who could deny it?But you must, you must do the work. You will be tired today, and you will be tired a year from now. The incremental amount of work you do. The tiny 30-minute chunks of time you set aside every day to write your book, to create your content, to chase after the future you – that will be the defining factor in your success a year from now.