If you want to improve the effect of experiential marketing, you must establish a precise theme, leave a deep and beautiful impression on visitors, and form an indelible memory. Based on the most distinctive local tourist routes and themes, fully consider the local characteristics, customs and culture, and pay attention to attractive and practical experience themes to promote the smooth development of experience marketing activities and increase additional activities. For example, "Wugong Mountain Cultural Customs Tour" can be designed in combination with the local culture of Wugong Mountain