Papers continued to gain in popularity. In 1850 there were about two copies of a daily newspaper purchased in the United States for every ten families. This rapid growth actually continued until about the time of World War I. The last decade of the 19th century is one of special significance in the growth of the press because it was the beginning of new kind of journalism. ‘Yellow journalism’ was one of the most dramatic episodes in the development of press.Newspapers today contain many of the devices that were actually products of the rivalries of the 1890s (one of these was color comics; an early comic character was called the ‘Yellow Kidd’ from which ‘Yellow journalism’ is said to derive its name.)