Figure 1 shows an expanded typology of the functional uses of the textual “you,” combining typologies and/or terminological distinctions offered by Herman (Story Logic), Richardson, and Irene Kacandes in relation to print fiction and Jill Walker and Nick Montfort in relation to digital fiction (see also Ensslin and Bell, “Click”). The fact that the graph exhibits a drift towards the bottom right corner of the display reflects the importance of apostrophic address—or specific forms thereof—to digital narratives.