GRANTS: JACOB HOLM hereby grants to LICENSEE a non-transferable, non-assignable, revocable, non-exclusive right for Territory, without the right to sublicense, to use the Trademarks, solely and only in the Field of Use and Distribution Channels set forth in Exhibit A, on and in connection with the manufacture, display, advertising, promotion, labeling, sale, marketing, and distribution of Products set forth in Exhibit A.