b. T1. Slow adoption of new technologiesMitigation-extensive advertisingWhy in detail: As mentioned above, the company will be among the first of its kind in an environment with a generally slower rate of adoption of newBUSINESS RESCUE PLAN27technologies and this could negatively impact growth.What will be done about it: The Company will undertake extensive and sustained advertising of its existence and the products and services it will offer. It will also need to adopt appropriate pricing strategies in order to entice customers.