When you head to the grocery store,

When you head to the grocery store, look for a new shiny red apple in the produce department. This fruit is being promoted (推广) to make everyone know it. According to official marketing materials, the Cosmic Crisp is “the apple of big dreams”, “the apple the world has been waiting for” and “school lunchboxes have been looking for you forever, the Cosmic Crisp.” It promises perfect taste, a juicy inner, attractive color and it should be naturally slow to brown. The Cosmic Crisp apple is the result of two decades of breeding(培育) and research at the Washington State University (WSU) Tree Fruit Research and Extension Center. A cross(杂交品种) between Enterprise and Honeycrisp apples, Cosmic Crisps taste both sweet and acid, according to the official website. The apples promise to be both good for eating fresh and ideal for cooking and baking. Because the apples are grown with higher levels of sugar and acidity, they are slow to brown when cut. Cosmic Crisps supposedly will keep their taste in storage for more than a year. Apples will start transporting from plantations in Washington on Dec. 1. They are expected to arrive in stores shortly after. Known as WA 38 while in development, the apple was tested in focus groups where it earned its catchier name. The apple has particularly visible pores(可见的气孔) on its dark skin. And these spots reminded someone in a focus group of shining stars in the night sky. That observation inspired the apple’s trade name. With a notable $10.5 million marketing budget, it’s no wonder the Cosmic Crisp is turning heads. But will the taste live up to the promotion? Knute Berger got a bite when he was writing about the apple for Crosscut. He describes it persuasively. “The Cosmic Crisp satisfies the public taste: good looking, with a nice crunch(嘎吱嘎吱声), a beautiful sweet-acid balance, tons of juice moving from the corner of the mouth. It is one of the best apples I’ve ever eaten. In fact, it is the apple of apples.”