I grow this story using only Facebook Ads and it worked pretty well with a simple strategy: Killing adsets with no sales and duplicates adsets with sales, then use Lookalike audience and retargeting. But there is 3 axis to exploit with this store that I never tried: -Expand to International market (Actually, I sell only in France). -Add upsells to increase AOV -Use Google Ads and Instagram Influencers.