JACOB HOLM reserves the right as owner of the Trademarks to specify all aspects of use of the Trademarks, including, but not limited to, the manner, place, type, form, layout, design, channels of trade, channels of distribution, and media of or for such use, on or in connection with all displays, advertising, labels, Products literature, Internet sites, sales promotion materials, and all other forms of use of the Trademarks. All use of the licensed Trademarks shall inure to the benefit of JACOB HOLM. LICENSEE shall comply with any specific trademark use rules as may be referenced in any of the Exhibits, or provided to LICENSEE, which may be amended or revised by JACOB HOLM from time to time, upon written notice.