The development of tourism must also be based on tourist souvenirs and tourism services, especially high-quality tourism services. Although the price of tourism products is much higher than other products, they will still attract a large number of consumers to buy due to their extremely experiential aftertaste value. If companies can formulate experiential tourism activities in line with the themes of products and services, and allow tourists to participate in them, it will greatly increase the willingness of tourists to buy, and the experience in the process will be internalized into tourists' impressions of attractions. Help us build a local tourism brand.