In this thesis, the Tencent adverti

In this thesis, the Tencent advertising business in which the advertising industry is analyzed, and from relevant aspects of the advertising industry with the real economy, the overall analysis of the external environment using the PEST tool from a macro perspective. At present, the level of consumer Internet and the Internet industry in parallel, are very important to provide energy industry initiatives for economic growth, the trend in this context, for the online advertising industry brand delivery and precision marketing provides a relatively stable environment.