Alien cultural experiences of touri

Alien cultural experiences of tourists This issue revolves around the apparent inability of tourists to take part in or enjoy meaningful cultural experiences within their home environment. As with many of the aspects that underlie the motivation of tourists, it is not so much the inability of tourists to enjoy meaningful cultural experiences within their home environment – indeed many do so without even recognising the fact – it is more the reflection that tourists search for different – or alien – experiences. The desire to experience different climatic conditions (sun, rain or snow) and different environmen tal surroundings (deserts, rainforests, cities or rolling green fields) is willingly accepted. Therefore, it is not an absurd proposition to suggest that tourists may actively seek out cultural experiences that are deliberately different from their norm – indeed such motivation is becoming an increasingly important aspect of twenty-first-century tourism.