After you’ve collected all the necessary information, the next step is to transform it into the specific content you need. For simple projects, you may be able to drop your material directly into your report, presentation, or other application. However, when you have gathered a significant amount of information or raw data from surveys, you need to process the material before you can use it. This step can involve analyzing numeric data; quoting, paraphrasing, or summarizing textual material; drawing conclusions; and making recommendations.Business research often yields numeric data, but these numbers alone might not provide the insights managers need in order to make good business decisions. Fortunately, even without advanced statistical techniques, you can use simple arithmetic to help extract meaning from sets of research data.