The promotion is targeting women of all age, influenced by and open to the western lifestyle. In general, women love to gossip and when they do so, they surely need some drinks to help them say it all! The name of the promotion in English is a connection between the abbreviation of Golden Olives (G.O), the word sip (to drink slowly) that when connected create the word gossip. By adding the word “girl” it becomes a reference to the TV show.