It can, furthermore, be asked wheth

It can, furthermore, be asked whether the value of argument quality is perceived differently in social media. In the context of dual-processing models, argument quality is typically defined by logical soundness and the validity of supporting evidence (see Carpenter, 2015), whereas the operationalization—also in this study—typically relies on favorable versus unfavorable cognitive responses that these arguments elicit. Future work could try to clarify the message features that cause these responses or potential subdimensions of argument quality (Morley & Walker, 1987). It is conceivable that the social media context and expectations of future interaction increase the quality perception of arguments when they are novel and have a high discussion value or that this depends on the use of emotional versus rational appeals (Ryffel, Wirz, Kühne, & Wirth, 2014).