The debut of Alta Vista’s flagship wine, Alto, sold for just $20 in 1998. It now fetches upwards of $350 per bottle at auction. The next challenge for d’Aulan was to introduce the concept of single-vineyard wines in Argentina.“In 2001 we were the first winery to releasetwo different [Malbec] wines coming from two different terroirs that were produced in exactly the same way,” he says. “Right away it was a success because people were interested to not only hear the word ‘terroir’ but to actually ‘taste’ it.”