Store design and layout are the direct touch points between a brand and the customer.The customer can be achieved to come into a store as the store design. H&M whichlocated inside the City Square when customer use the escalator down to Level 1 candirectly find their store as H&M use a white background with a red colour of trademark.Colours can make people think or feel a certain way about a product and the red colourcan make customer more attention so customers will easily to be attracted by H&M.The store layout and store design of H&M also provided perception of high class,fashion, clear and simple to customers. As a fashion retailer store inside the CitySquare- shopping mall that consider spending was higher in average, H&M store layoutand design was consider consistent with the location.When we saw their trademark the second thing we can immediately find is itswindow displays. H&M always put their new arrival with the price tag in their windowdisplay. The exterior appearance of H&M silently announces what customers canexpect inside. The window displays of H&M do not crowded with too muchmerchandise into a window so the customers can easily to understand the message andwhat items are being promoted.The entire store was well air-conditioned and the store appeared fashion and youngin its own way. The merchandise offered was vast and fashion, which also match withthe fashion ambient surrounded in the H&M store. Suggestions for H&M is that thestore would need some update and remodel. For example, advances in technology haveled to the use of visual devices such as flat-screen televisions to broadcast in-storeadvertising messages. H&M can use this technology to provide information about storeservices or special sales and demonstrate new products.