The next chapter will explore in-depth how our early lives influence the development of cognition, mental, psychological and behavioral attributes of individuals. Sharing some personal experiences along the way, I will analyse how these traits shape our greatest asset, The Brain. More interestingly, I want to show you how these attributes gift us with certain abilities and tendencies that shape our personalities and outlook, and how Brandpreneurs can harness the same traits in developing their Branding Methodology.