Marketing theory is an applied scie

Marketing theory is an applied science in which enterprises regard marketing activities as the research object. It is to study the appropriate product (Product), at the appropriate price (Price), at the appropriate time and place (Place), using the appropriate method to sell to as many customers as possible (Promotion), in order to maximize the satisfaction of the market need. The essence of marketing management is that the company creatively formulates marketing strategies that adapt to environmental changes. The modern marketing function system should include five functions including commodity sales, market research, production and supply, creating market requirements, and coordinating and balancing public relations.