19. Unlike most traditional fashion brands, Get Weird has a very different approach to marketing, in that it often limits product availability in order to increase interest in and demand for the brand and products. Get Weird imposes strict limits on its online sales via its Website and its new product releases are only made three times a year. The effect of these restrictions is that significant demand is generated and the entirety of its products have always been sold out within a few days of launch. This also accounts for the reason why the products shown on its Website are often noted as being "SOLD OUT" (for example as shown in Exhibit "F" above).