In addition to the general media se

In addition to the general media selection criteria discussed in Chapter 3, consider several points for reports and proposals. For many reports and proposals, audiences have specific media requirements, and you might not have a choice. For example, many executives review reports on their in-house intranets via an executive dashboard, which is a customized graphical representation of key performance parameters. Consider how your audience wants to provide feedback on your report or proposal. Do they prefer to write comments on a printed document or to use commenting and markup features in software? Will people need to search through your document frequently or update it in the future? Your choice of media also sends a message. For instance, a routine sales report dressed up in expensive multimedia will look like a waste of valuable company resources.