This research was conducted to impr

This research was conducted to improve the design of ceramic souvenir to meet the desires of the customers better, using the concept of Kansei Engineering and Kano Model. Kansei Engineering was used to capture and translate consumer perception (Kansei words) to be the elements of design. In addition, this research also classify or categorize Kansei words from consumer perception into attributes in the Kano Model, which then assisted with the calculation and statistical analysis. The influential Kansei words which affect the consumer satisfaction will become priorities for further design development. The results obtained from this research were the factors that influence consumer satisfaction of ceramic products which can be divided into 2 (two) main factors, i.e. factors of appearance and performance. However, based on the results of the mapping on a Kano Model, the appearance factor becomes prioritized more for development of the product design. The conjoint analysis was used to find out the relationship between Kansei words and elements of design that should be included in the appearance factor. As a result, the suggested ceramic souvenir product should have the elements of parabolic-shaped design with artificial 2D decoration, glazed texture and solid/blocked color.