The range of consumer for beer is q

The range of consumer for beer is quite wide, which overlaps with the range of consumers of the approved goods of the disputed trademarks. When the related public see the disputed trademarks, it’s easy for them to have the disputed trademarks associated with the well-known trademarks of the Plaintiff, and misunderstand that the goods bearing the disputed trademarks are from the Plaintiff or related to the Plaintiff, and confusion is caused then. Even if some will not be mistaken for the source of the goods, such association will destroy the inherent relationship between the trademarks “HEINEKEN” and “喜力” and the goods “beer”, thus weaken the distinctiveness of the two cited trademarks and damage the Plaintiff’s interests.