The innovative development of the traditional cultural industry is currently a hot spot. The cultural creativity of the Oracle derives from its unique artistic charm, cultural value and historical characteristics. How this cultural form can be applied to the current thriving creative industry and form the Oracle chain is a problem worth considering. Innovative Oracle's visual image and make its cultural symbols more popular. develop a systematic strategy for innovation in marketing and build an Oracle cultural and creative industrial chain Integration of new media technologies and channels; expanding the sales of cultural and creative products and promoting the integration of Oracle cultural and creative products into modern life will help Oracle creative industry to open up a new situation