The first mistake many companies make is that of simply buying a robot. That is, buying a robot without knowing exactly what it should accomplish or what the success criteria are.A good automation project takes the opposite approach and begins with the question: How can robot technology help us deliver on our business goals? These goals then scope the project and determine what kind of robot solution the company actually needs.For example, if a company has a vision of being a technological front-runner, they might prioritize a solution with global scalability to gain robot experience at multiple locations around the globe. Another company might simply want to cut costs and therefore choose to automate several processes at one location, for example their most underdeveloped factory.