(5) care about the convenience and feasibility of the website. The application of broadband technology has greatly improved the speed of Internet access, and Internet users have gained a lot of benefits. However, the feasibility of entering the website, the speed of downloading the webpage, the efficiency of roaming on the Internet and the characteristics of the products have a great impact on the online purchase behavior of consumers. If consumers can't access your website, there's no way to talk about online shopping. The slower the web page is downloaded, the less frequent the consumers will patronize, which will affect the consumers' purchase behavior.